Intelligence tip
Track movement, not just volume.
A smaller conversation that is rising quickly can matter more than a large conversation that is already cooling.
Brand Intelligence Command Centre
Customer voice, sector intelligence and reputation actions in one view.
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Brand Health Trend
Scan-by-scan composite score from current sentiment, reputation risk and P1/P2 alert pressure.
Sentiment Mix
Relevant public signals in the selected period.
Conversation Themes
Vetted themes from fresh customer/public signals and shortlisted sector coverage.
Latest Signals
Newest relevant public conversations and coverage.
What Should We Communicate?
Prioritised communication actions grounded in current evidence, audience need and reputation risk.
Media Watch
Fresh, clustered and editorially ranked coverage for brand reputation, stakeholder communication and management interest.
Editorial intelligence: the selected scan window controls collection and evidence filtering. The priority list remains freshness-first, while duplicate reports are clustered into one story.
Priority Media Watch
3–5 stories selected for executive attention from the chosen scan window, with strong preference for fresh developments.
| # | Story / Why it matters | Publisher | Score | Theme | Risk | Tone | Published |
|---|
Fresh Evidence Archive
Additional relevant coverage retained for trend detection and corroboration. Archive items do not automatically drive the daily brief or content queue.
| Story | Publisher | Editorial Score | Freshness | Class | Published |
|---|
Social Listening
Direct platform signals, public-web mentions, approved notifications and manually imported conversations.
Conversation monitoring: the workspace groups repeated social signals into monitored conversations using issue, location, thread identity and text similarity. Momentum and attention scores help the team see what is forming before it becomes a larger reputation issue.
Conversation Radar
Repeated customer/public discussion ranked by momentum, negativity, risk, questions, platform spread and engagement.
Reputation & Sentiment
Issue clusters ranked by severity, customer impact and communication need.
Current Brand Pulse
Composite score for the selected period.
Open Issue Clusters
Repeated themes requiring monitoring or action.
Content Opportunities
Move recommendations from detected signal to approved communication.
Reputation Alerts
P1/P2 issues that need acknowledgement, escalation or closure.
| Priority | Alert | Reason | Status | Created | Action |
|---|
Executive Briefing
A concise management view of what changed, what matters and what requires action now.
Executive Brand Intelligence Brief
Live synthesis from current intelligence.
Executive Summary
Management Attention
Recommended Communication Actions
Watchlist
Reports & Scan History
Daily management intelligence, reputation metrics and recent intelligence activity.
Daily Brand Intelligence Report
Generated from the latest completed intelligence cycle.
Live preview
Daily Metrics
Daily reputation indicators for trend analysis.
| Date | Health | Signals | Positive | Negative | P1/P2 |
|---|
Recent Scans
Scan status, coverage window and activity history.
| Scan | Status | New Signals | Started |
|---|
Daily Report Archive
Finalized reports created after completed Full Scans.
| Date | Window | Status | Generated | Headline |
|---|
Account & Workspace
Your account, active workspace and team access.
Account
Your signed-in account and workspace role.
Workspace Activity
Your active workspace and current intelligence window.
Brand & Workspace Profile
The identity and context used to personalise this workspace.
Monitoring Profile
The searches, channels and source coverage generated from this organisation’s Brand Profile.
Monitoring profile is being prepared.
Monitoring Method
How evidence is collected and interpreted.
Media Watch: prioritises coverage by freshness, brand relevance, source quality, geography and management impact.
Social Listening: combines direct connections where available, public-web fallback, approved notification feeds and manual public URLs.
Full Scan: refreshes media, social intelligence, reputation analysis, alerts, content opportunities, Brand Health, Executive Briefing and the Daily Report.
Tenant isolation: intelligence, reports, team access and actions are scoped to the active workspace.